Jen Perez is a speaker, profit strategist, and the unapologetic force behind The Spicy CEO™.
She helps bold entrepreneurs turn profit into power by rewriting how they think, and talk, about money in business. As the author of 69 Ways Money Is Like Sex, Jen brings raw truth and real strategy to every mic she grabs.
Her talks aren’t just educational. They’re electric, honest, and exactly what business owners need when they’re ready to stop playing small.
Understand the Profit First method in plain English without spreadsheets
Learn how to pay yourself first and avoid common cash traps
Create a business that funds your lifestyle, not just your expenses
Why your financial habits mirror your mindset (and how to shift them)
The hidden "profit leaks" killing your cash flow and confidence
A bold, relatable approach to making profit personal, powerful, and fun
Define success on your terms, then build backward with intention
Set DUMB goals that drive focused, unapologetic growth
Align your pricing, schedule, and strategy with the life you actually want
"If you want to level up"
"I just want to give a big shout out to Jen Perez! I attended her workshop and it was fantastic. I have really learned that you need a coach if you want to level up and I really need to level up with my finances and make sure that my money is going where it needs to go so my business can grow. I’ve also been working with Jen with my business and I just really, really appreciate her. Super knowledgeable, has really helped me with some hard stuff already so highly recommend her."
Lanay Renstrom | Photographer
~Attendee of Workshop
"She blew us away"
"I've known Jen for a little while and I invited her to speak at my Investment Club at VMware. She blew us away with her knowledge! I'm very impressed with the amount of value she provides. Thank you so much!"
Kishor Rao | Investor
~Host of Webinar
"Engaging, practical, and impactful"
“Jen Perez, The Spicy CEO, is truly one of a kind. As the founder of Master Networks, I’ve had the privilege of seeing many talented speakers on our CONNECT stage, and Jen stands out among them. Her presentations are engaging, practical, and impactful—our audience left with real, actionable insights on how to take control of their finances. Whether she’s on the main stage or in a breakout session, Jen brings an energy and clarity that’s unmatched. She’s not just sharing knowledge; she’s empowering business owners to see finance as a pathway to growth. I highly recommend Jen to anyone looking for a speaker who will leave a lasting impact.”
Chas Wilson | Founder of Master Networks
~Host of National Event
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